Travis Sutherland

Product & Technology Leader based in London

About Me

About Me

I'm a delivery-focused Product Technologist, promoting outcomes ahead of output.

Profile Photo
  • Name: Travis Sutherland
  • Nationality: British, Australian
  • City: London, UK
  • Kids: 2!
  • Degree: Master & Bachelor
  • Email: travsuth@gmail.com

20+ Global D2C products delivered across global markets, driving performance, user engagement, and supporting millions of users worldwide.

Million Subscribers Acquired driving exponential growth across multiple subscriber bases and multiple products through strategic product and technology innovations.

Years of experience delivering robust digital solutions across direct-to-consumer industries.

Industry Awards from Apple, Google, and IBC for Technical, Product, and Design innovation.

My Resume

My Resume

Lean practitioner with a comprehensive track record in delivering robust digital solutions, focusing on customer-oriented, proprietary developments

Summary

Travis Sutherland

Passionate about Agile methodologies, technology, and continuous improvement. I am a staunch advocate for Lean development, rapid releases, and Behaviour-Driven Development BDD. Extensive experience in automation and data analytics,

  • London, UK
  • Australian and British Passport Holder
  • me@onlinetravis.com

Education

Masters of Digital Media

2005 - 2006

RMIT, Melbourne, Australia

Multimedia based masters by coursework, focussing on the integration of streaming media onto digital distribution platforms. Dissertation "The emergence of digital radio and audio & video on demand"

Bachelor of Web Science & Digital Media

2000 - 2004

Griffith University, Brisbane, Australia

This was a computer science degree that focussed more on developing specifically in HTML, CSS, various JavaScript libraries (like JQuery) and PHP/LAMP stack. This was a brand new degree and I was in the first ever admitted class (and I dont think they could think of a better name for it)

Professional Experience

CEO, Co Founder

2023 - Present

Stealth Startup, London, UK

  • Co Founded a B2B2C and developed the prototype & POC in TypeScript and based on AWS, using AWS services
  • Conducted fundraising rounds
  • Developed the intiial budget forecast and EBITDA projections
  • A whole lot more, a Founders job never ends!

Professional Experience

EVP Technology

2021 - 2023

DAZN, London, UK

  • Transitioned DAZN from legacy-dependent, third-party frameworks to a proprietary architecture, eliminating vendor constraints and enabling rapid innovation and scalability, directly contributing to a 25% reduction in time-to-market for new features.
  • Managed a 400 person team with $200 million budget, optimising cost structures and achieving an $11 million YoY OPEX reduction through strategic partnerships and cloud cost management, significantly improving financial efficiency.
  • Re-architected DAZN's data object model, resulting in a 40% improvement in data processing efficiency and enabling faster, more accurate content delivery and personalization.
  • Rebuilt the Data team into a fully-fledged Data As A Service (DAAS) function, centralising data management and analytics, driving a 150% increase in user engagement and a 35% boost in targeted ad revenue through enhanced personalization and dynamic ad insertion.

VP Product & Technology

2018 - 2021

Warner Brothers Discovery, London, UK

  • Managed a diverse team of 150 professionals across Product, UX, Design, Delivery, and Technology.
  • Oversaw a substantial expansion in the subscriber base, growing from 96k in January 2018 to over 1.8 million within 20 months. This trajectory continued, reaching 12 million by the launch of Discovery+ in 2021.
  • Successfully executed a technology stack transition, leveraging React.js (Typescript) for the Front End and Java for the Microservices Backend.
  • Implemented a state-of-the-art Customer Data Platform, automating CRM, personalisation, and push notifications, delivering a seamless user experience

Global Product, Technology & Programme Director

2016 - 2017

NBCUniversal, London, UK

  • Led the development of a new SaaS platform, enabling scalable data processing and analytics.
  • Oversaw the migration of infrastructure to cloud-based solutions, improving reliability and reducing costs.
  • Implemented CI/CD pipelines and DevOps practices, significantly accelerating release cycles and improving deployment stability.
  • Managed a diverse team of developers, fostering a culture of innovation and continuous learning.

My Approach

My Approach

I believe in simple solutions for complex problems!

Simplicity in Complexity

I strive for simple solutions to complex problems, focusing on clarity and functionality. This approach ensures that my work is easy to understand, maintain, and adapt, providing effective solutions without unnecessary complexity.

Customer-Centric Development

I prioritize the customer in every project, tailoring solutions to their needs. By centering on the user experience, I ensure that products are valuable, intuitive, and genuinely resonate with end users.

Continuous Improvement & Agile

I embrace Agile methodologies, emphasizing continuous improvement. Rapid iterations and learning from feedback drive innovation, ensuring products evolve with market demands and user expectations.

Data-Driven Decision Making

Data guides my decision-making. By leveraging analytics, I enhance user engagement, optimise product performance, and drive strategic outcomes, ensuring that every choice is informed and effective.

DAZN Logo

DAZN

A leading sports streaming platform, providing live and on-demand content globally.

Visit DAZN
Discovery+ Logo

Discovery+

A streaming service offering a vast library of reality TV shows and documentaries.

Visit Discovery+
Eurosport Logo

Eurosport Player

A platform for live and on-demand sports events across Europe and beyond.

Visit Eurosport Player
Dplay Logo

Dplay

An online video streaming service offering a range of popular TV shows and content.

Visit Dplay
Hayu Logo

Hayu

A subscription-based video streaming service with a focus on reality TV.

Visit Hayu
My5 Logo

My5

An on-demand TV service providing popular shows from Channel 5 in the UK.

Visit My5
Contact Me

Contact Me

Connect with me!

Email Me

travsuth@gmail.com